Display
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Meet WordPress
Promise
Open source software which you can use to easily create a beautiful website, blog, or app.
Differentiator
The open source publishing platform of choice for millions of websites worldwide—from creators and small businesses to enterprises.
- Category
- Websites & content
- Audience
- Creators
- Archetype
- The CreatorImagination, craft, self-expression
- Personality
- Creative
- Approachable
- Inclusive
- Bold
LogoOn dark
On light
Usage
- Black on whiteheader, left
- White on blackfooter, left
Explore WordPress 7.1
Test WordPress out in your browser
Get started
- #F00075Text · links
- #3288D4Text · links
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- Deep Blueberry#213FD4
- Pale Pink#F78DA7
- #FFFFFFField · page
- #979AA1Illustrations
- #23282DField · bands, footer
- #1C2024Field · footer
- #1E1E1EText · headings, body
- #011835Text · links
- #000000Text · links
Text
Inter
- Regular400
- Semibold600
- Bold700
- Light
- Daylight
Get started
- WordPress 7.1 makes styling and editing easier
- One platform, a universe of possibilities
- Meet the WordPress community
Create any website with flexible design tools and the power of blocks. Start with a blank canvas or choose a theme. Customize every detail—no code needed.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Get WordPress
- Explore WordPress 7.1
- Explore the Showcase
- Shop new arrivals
Sentence case headings
WordPress 7.1 makes styling and editing easier
No period after headings
Latest WordPress news
Verb-first buttons, two to three words
Get WordPress
Explore WordPress 7.1
Shop new arrivals
Speaks to “you”
Wear the internet you make
Headings lead with a verb
Get started
Meet WordPress
Oxford comma
…will look in real time, even as you add, edit, and rearrange content—with intuitive editing and…
Short headings, about four words
Meet the WordPress community
Sentences of medium length
Create any website with flexible design tools and the power of blocks.
No exclamation marks, no emoji