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WordPress, done right
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All from the people who know WordPress best. Unmetered traffic, site recovery, dev tools, and expert support.
- Category
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- Personality
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- Bold
- Energetic
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Usage
- White on imageryheader, left
- Blue on whitepage, top left
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- Pale Pink#F78DA7
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- #F6F7F7Field · bands, page
- #787C82Text · body, links
- #646970Text · links, icons
- #3C434AText · body
- #333739Text · body, headings
- #1D2327Text · headings
- #101517Text · headings, links
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Tone of voice
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- PlainTechnical
Calls to action
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Sentence case for headings and buttons
Claim your home on the web
No period after headings
- Do
Room to grow
- Don’t
Think WordPress isn’t for the enterprise? Think again.
Verb-first buttons, two to three words
Explore hosting
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Speaks to “you”
Bring it with you
Oxford comma
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Short headings, about four words
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Short sentences
Scale as you go with unmetered bandwidth on all plans.
No exclamation marks, no emoji