Display
Wise Sans
- Black900
Money for here, there and everywhere
Promise
150 countries and territories. 40 currencies. Get the account built to save you money round the world.
- Category
- Personal finance
- Audience
- Consumers
- Archetype
- The ExplorerFreedom, discovery, adventure
- Personality
- Bold
- Trustworthy
- Approachable
- Simple
LogoOn light
On dark
Usage
- Forest green on whiteheader, left
- Forest green on off-whitefooter, left
wise.comWise: The international account | Money without borders | Wise FranceNever pay a hidden fee again
Meet money without borders
Estonian Financial Supervision and Resolution Authority
- #2F5711Illustrations
- Bright Orange#FFC091
- Bright Blue#A0E1E1
- Bright Pink#FFD7EF
- Bright Yellow#FFEB69
- #054D28Text · body, icons
- Dark Maroon#320707
- Dark Gold#3A341C
- Dark Purple#260A2F
- #FFFFFFField · page, cards
- #ECEFEBField · bands, footer
- #E1E1E0Illustrations
- #454745Text · body, icons
- #0E0F0CText · headings, body
- #000000Illustrations
- Success#2EAD4B
- Warning#FFD11A
- Error#CF2929
Text
Inter
- Regular400
- Semibold600
- Subjects
- Candid people
- Light
- Daylight
- Color
- True to life
- Framing
- Close-up
Meet money without borders
- Disappoint thieves
- For people going places
- Get the app for managing money everywhere
Wise is regulated by the National Bank of Belgium in the EEA
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign up
- Open an account
- Learn how to send money
- Send money now
Sentence case for headings and buttons
Get the app for managing money everywhere
No period after headings
Built for business too
Headings lead with a verb
Move your money worldwide
Meet money without borders
Short headings, about five words
For people going places
Short sentences
Get the account built to save you money round the world.
No exclamation marks, no emoji