Display & text
WhatsApp Sans
- Regular400
- Medium500
Message privately
Promise
Simple, reliable, private messaging and calling for free*, available all over the world.
- Category
- Productivity & collaboration
- Audience
- Consumers
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Approachable
- Human
- Simple
- Trustworthy
LogoOn light
On dark
Footer
Usage
- Green on whiteheader, left
- Logo on blackfooter, top left
whatsapp.comWhatsApp | Secure and Reliable Free Private Messaging and Calling- Subjects
- Candid people
- Light
- Daylight
- Color
- Warm, true to life
- Framing
- Wide
New! Call on WhatsApp Web
- Never miss a moment with voice and video calls
- Chat and call on a larger screen
- Speak freely
Now you can make and receive video or voice calls — one-on-one or in groups — right from your browser.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Log In
- Download
- Download Mac app
Sentence case headings
Chat and call on a larger screen
No period after headings
Say what you feel
Verb-first buttons, one to three words
Download
Download Mac app
Log In
Speaks to “you”
Transform your business
No Oxford comma
Simple, reliable, private messaging and calling for free*, available all over the world.
Short headings, about five words
Keep in touch with your groups
Sentences of medium length
Now you can make and receive video or voice calls — one-on-one or in groups — right from your browser.