Display & text
WF Visual Sans
- Regular400
- Medium500
- Semibold550
- Semibold600
Build for what’s next
Promise
Webflow gives every team the tools to build, manage, and grow a website that drives real revenue.
Differentiator
Where modern teams and agents run the web
- Category
- Websites & content
- Audience
- Marketers
- Archetype
- The CreatorImagination, craft, self-expression
- Personality
- Bold
- Trustworthy
- Fast
- Energetic
LogoOn light
On dark
Usage
- Black & blue on whiteheader, left
webflow.comWebflow: The agentic web platform for modern businessesStart for free
300,000+ brands move the needle with Webflow
- #1366E2Text · links
- #FFFFFFField · page
- #F0F0F0Field · bands, cards
- #5A5A5AText · icons, body
- #080808Text · links, headings
300,000+ brands move the needle with Webflow
- Turn your website into a growth engine
- Recent updates
- The biggest announcements from Webflow Conf '26
“With Webflow, we’re not just keeping up, we’re setting the pace. It’s the speedboat that’s helping us move faster than ever before.”
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Start for free
- Get started
Sentence case for headings and buttons
300,000+ brands move the needle with Webflow
No period after headings
Build for what’s next
Verb-first buttons, two to three words
Start for free
Get started
Speaks as “we”
With Webflow, we’re not just keeping up, we’re setting the pace.
Contractions
Build for what’s next
Oxford comma
For the builders: canvas, CMS, and quality-of-life improvements
Headings of about six words
Watch a replay of the opening keynote
Sentences of medium length
It’s the speedboat that’s helping us move faster than ever before.
No exclamation marks, no emoji