Display
Ivory Ll
- Regular400
New frames with fall-ish polish
Promise
Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.
Differentiator
Dreamy, handcrafted details
- Category
- E-commerce & retail
- Audience
- Consumers
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Approachable
- Elegant
- Warm
- Creative
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- #396ED8Text · body
- Support Red#D6003C
- #FFFFFFGrayscale WhiteField · page, CTA
- #F6F0E9Grayscale ParchmentField · cards
- #72777CGrayscale GraphiteText · body
- #3A434CGrayscale SlateText · icons, body
- #121212Grayscale CosmosText · headings, buttons
- #000000Grayscale BlackGradients
- Success#09624D
- Warning#C93700
- Error#FF6C91
Text
Abc Social
- Regular400
- Medium500
- Semibold600
- Subjects
- Posed people, products
- Light
- Daylight
- Color
- True to life
- Framing
- Close-up
Turn any pair into a progressives pair
- Visit us in person
- It’s easy to use your insurance
- An eye-opening app experience
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign in
- Start with a quiz
- Shop eyeglasses
- Shop all
Sentence case for headings and buttons
Turn any pair into a progressives pair
No period after headings
Shop by color
Verb-first buttons, two to four words
Start with a quiz
Shop eyeglasses
Shop all
Headings lead with a verb
Visit us in person
Shop all new arrivals
Short headings, about five words
Warby in the wild
No exclamation marks, no emoji