WikiBrand

Building the Future of IT. License Free

Strategy
Promise

UniFi is rethinking IT with industry-leading products for enterprise networking, security, and more unified in an incredible software interface.

Category
Devices & electronics
Archetype
The RulerLeadership, control, stability
Personality
  • Trustworthy
  • Precise
  • Bold
Logo
ui.com app icon
App icon180 px
ui.com favicon
Favicon32 · 16 px
Share image
ui.comUniFi - Rethinking IT - UbiquitiUniFi is rethinking IT with industry-leading products for enterprise networking, security, and more unified in an incredible software interface.
Color
Core

Industry Leading Hardware

Field#FFFFFFWhite DarkText#006FFFTab Selectindicator4.5:1AA large
Inverse

Subscribe

Field#006FFFTab SelectindicatorText#FFFFFFWhite Dark4.5:1AA large
Supporting
  • Focusvisible Dark#66A8FF
  • Data Down#44C6FD
  • Data Notice#F5A524
Neutrals
  1. #FFFFFFWhite DarkField · page, inputs
  2. #808893Logo
  3. #878788Text · links, small print
  4. #565657Text · headings, links
  5. #50565EText · body
  6. #212327Text · links, headings
  7. #000000Black DarkText · links
Status
  • Success#38CC65
  • Error#F0383B
Typography
Aa

Display & text

UI Sans

  • Regular400
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Grid
20px
Size
30px
Voice

Brand Principles

  • Industry Leading Hardware
  • Trusted by Industry Leaders
  • Networking, Physical Security, and More – Unified

Engineered with obsessive attention to detail-built to perform, built to last.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Store
  • See How UniFi Is Built
  • Watch Case Study
Writing
  1. 01

    Title Case for headings and buttons

    Building the Future of IT. License Free

  2. 02

    No period after headings

    Industry Leading Hardware

  3. 03

    Verb-first buttons, one to five words

    StoreWatch Case StudySee How UniFi Is Built

  4. 04

    Oxford comma

    Networking, Physical Security, and More – Unified

  5. 05

    Short headings, about four words

    Brand Principles

  6. 06

    No exclamation marks, no emoji

WikiBrand

Ubiquiti

ui.com

Color

Typography

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