Display
Universal Sans Display
- Regular400
- Medium500
Model Y
Promise
Tesla is building a world of amazing abundance with AI, electric cars, solar, home batteries and integrated renewable energy solutions for homes and businesses.
- Category
- Mobility & transport
- Audience
- Consumers
- Personality
- Premium
- Energetic
- Bold
- Precise
LogoOn light
On dark
Usage
- Black on whiteheader, left
tesla.comElectric Cars, Solar & Clean Energy | TeslaOrder Now
Schedule Demo
Privacy & Legal
- Spacerace Gold#D7A970
- #FFFFFFField · page, CTA
- #E5E3DFField · bands
- #8E8E8EText · buttons
- #5C5E62Text · body, small print
- #393C41Text · buttons, icons
- #171A20Logo, Gradients
- #000000Text · icons
- Success#12BB00
- Warning#FBB01B
- Error#B74134
Text
Universal Sans Text
- Regular400
- Medium500
- Subjects
- Places, products
- People
- Candid
- Light
- Golden hour
- Color
- Warm, true to life
- Framing
- Wide
- Mood
- Energetic, aspirational
Navigation
- Vehicles
- Energy
- Charging
- Semi
- Discover
- Shop
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- United States
- France
- Order Now
- Schedule Demo