Display & text
So Do Sans
- Regular400
- Semibold600
- Bold700
Fall is here. Cue the hits.
Archetype
The Lover
Intimacy, beauty, pleasure
- Category
- Food & drink
- Audience
- Consumers
- Personality
- Warm
- Approachable
- Trustworthy
- Premium
LogoPrimary
Primary
Usage
- Full color on whiteheader, left
Fall is here. Cue the hits.
For Business Partners
- Red#C82014
- House Green#1E3932
- Green Uplift#2A5047
- #FFFFFFField · page
- #6B6B6BText · links, body
- #212121Text · links, buttons
- #191919Text · links
- #000000Text · icons, body
- Success#00754A
- Subjects
- Food, products
- People
- Candid
- Light
- Daylight
- Color
- True to life
Free refills and fall vibes
- It's a great day for coffee Start an order
- Bring the coffeehouse home
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign in
- Join now
- Start an order
- Order now
Sentence case for headings and buttons
Fall is here. Cue the hits.
No period after headings
Bring the coffeehouse home
Verb-first buttons, two to three words
Join now
Start an order
Order now
Short headings, about six words
Free refills and fall vibes
No exclamation marks, no emoji