Display
Salesforce Avant Garde
- Bold700
All your people and AI agents working together.
Promise
Slack connects your team. Slackbot multiplies what they can do.
- Category
- Productivity & collaboration
- Archetype
- The MagicianTransformation, vision, wonder
- Personality
- Collaborative
- Bold
- Trustworthy
- Energetic
LogoPrimary
Primary
Usage
- Logo on whiteheader, left
- Logo on whitefooter, top left
slack.comSlack | AI Work Platform & Productivity ToolsFIND YOUR PLAN
GET STARTED
Reimagine what’s possible with AI and agents.
- #9602C7Text · body
- #0B5CABText · links
- #BA01FFGradients
- #D17DFEText · headings
- #3D0157Text · links
- #FFFFFFField · page, badges
- #FEFBFFField · bands
- #F9F0FFGradients
- #5C5C5CText · links, body
- #444444Text · buttons, icons
- #181818Text · body, links
- #000000Text · headings, buttons
Text
Salesforce Sans
- ExtraLight200
- Regular400
- Semibold600
- Bold700
- Italic
Reimagine what’s possible with AI and agents.
- NEW FEATURESlack CRM: Generate meeting insights & Salesforce tasks
- We’re in the business of growing businesses.
- Millions of people love to work in Slack.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- REQUEST A DEMO
- GET STARTED
- FIND YOUR PLAN
Sentence case headings
- Do
Reimagine what’s possible with AI and agents.
- Don’t
Work Object Embeds
A period after section headings, none on small titles
Your Slack deep dive starts here.
Slackbot in Lightning
UPPERCASE buttons
FIND YOUR PLAN
GET STARTED
REQUEST A DEMO
Verb-first buttons, two to three words
FIND YOUR PLAN
REQUEST A DEMO
GET STARTED
Speaks to “you”
See all you can accomplish in Slack.
Contractions
What’s new in Slack
Headings of about six words
We’re in the business of growing businesses.
No exclamation marks, no emoji