WikiBrand
reddit.com

Cloud9 2-3 Karmine Corp

Strategy
Archetype

The Everyman

Belonging, realism, for everyone

Category
Media & entertainment
Audience
  • Consumers
Personality
  • Approachable
  • Human
  • Playful
  • Inclusive
Logo On light
On dark
reddit.com app icon
App icon180 px
reddit.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.7× height
Minimum size76 × 22 px
  • Red on whiteheader, left
Grounds
Share image256 × 256
reddit.comReddit
Color
Core

Sign Up

Field#FF4500WordmarkText#FFFFFFBanner Plain3.4:1AA large
Page

I told them it would be faster and better if I did it.

Field#FFFFFFBanner PlainText#115BCA6.2:1AA
Supporting
  • #0000EEText · links
  • Category Nsfw#DE019F
  • Primarynext Plain#0A449B
  • Identity Moderator#008A10
  • Streak Progress#FFDDA8
  • Online#01A816
  • Downvote Plain#523DFF
  • Identity Self#01876D
Neutrals
  1. #FFFFFFBanner PlainField · page, cards
  2. #CCCCCCField · cards
  3. #5C6C74Text · small print, links
  4. #333D42Text · icons, links
  5. #181C1FText · icons, links
  6. #000000Field · cards, CTA
Status
  • Success#00C61C
  • Warning#FFBF0B
  • Error#EB001F
Typography
Aa

Display & text

Inter

  • Regular400
  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Voice
Navigation
  • r/corporate
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Sign Up
  • Log In
  • Accept All
WikiBrand

Reddit

reddit.com

Color

Typography

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