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Your shortcut to everything.
Promise
A collection of powerful productivity tools all within an extendable launcher. Fast, ergonomic and reliable.
Differentiator
Raycast AI uses the tools you already rely on to get work done.
- Category
- Productivity & collaboration
- Archetype
- The MagicianTransformation, vision, wonder
- Personality
- Fast
- Bold
- Minimal
- Precise
LogoOn dark
On light
Usage
- Off-white & red dark on blackheader, left
raycast.comRaycast - Your shortcut to everything- Brand Red
#FF6363 - Background
#151515 - Background Alt
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Build the perfect tools.
Notion Search
- Red#FF6363BrandText · small print, icons
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- #63A1FFIllustrations
- Yellow#FFC533
- Green#59D499
- Blue#57C1FF
- #02193BIllustrations
- #070921Gradients
- #20235BGradients
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- #FFFFFFText · headings, body
- #9C9C9DText · links, icons
- #6A6B6CText · body, icons
- #434345Text · body, links
- #2F3031Gradients
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- #07080AField · page, bands
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Build the perfect tools.
- Take shortcuts, not detours.
- It’s not about saving time.
- AI AGENTMeet your new virtual assistant
Raycast is incrementally turning my Mac into an AI-native operating system and I’m so here for it.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Download
- Download for Mac
- The Raycast Keyboard
- Get started
Sentence case headings
It’s not about saving time.
Headings end with a period
- Do
Stay in the loop.
- Don’t
Meet your new virtual assistant
Verb-first buttons, one to three words
Download
Download for Mac
Get started
Speaks to “you”
Your shortcut to everything.
Contractions
Don't repeat yourself.
Short headings, about four words
Take the short way.
Short sentences
A collection of powerful productivity tools all within an extendable launcher.
No exclamation marks, no emoji