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LIVE: ‘VEILLE CAPITALE’ AHEAD OF STRASBOURG-PARIS, LIVE FROM THE PSG CAMPUS AT 12:10
Promise
Dive into the heart of Paris Saint-Germain: follow the latest news and live matches, discover exclusive content, and feel the excitement with PSG players.
Differentiator
INSIDE: BEHIND THE SCENES OF THE PARISIANS’ SENSATIONAL VICTORY IN MANCHESTER!
- Category
- Media & entertainment
- Audience
- Consumers
- Archetype
- The HeroMastery, courage, performance
- Personality
- Bold
- Energetic
- Trustworthy
- Creative
LogoOn light
On dark
PSG NIKE ENERGY
SYNC TO CALENDAR
DISCOVER
- #0E1B36GradientsField · hero
- Brand#15416FField · bands, badges
- #FFFFFFField · page
- #F2F5F8Field · cards
- #4F6F87Text · headings, small print
- #000000Text · small print, links
- Success#0C9754
- Error#E5002E
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ENTER THE PLAYZONE AND START COMPETING
- PSG NIKE ENERGY
- PSG FOR COMMUNITIES
- CAMPUS PSG
Tone of voice
- SeriousFunny
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- SYNC TO CALENDAR
- DISCOVER
UPPERCASE headings
LATEST ON PSG TV
No period after headings
PSG NIKE ENERGY
Buttons of one to three words
DISCOVER
SYNC TO CALENDAR
Short headings, about five words
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