WikiBrand
posthog.com

Your product's context layer

Strategy
Promise

PostHog ingests and stores your analytics, errors, replays, and business data so you and your agents can query and act on it.

Category
Developer tools
Audience
  • Developers
  • Product teams
Archetype
The SageKnowledge, truth, expertise
Personality
  • Playful
  • Bold
  • Creative
  • Energetic
LogoOn light
On dark
Symbol
posthog.com app icon
App icon512 px
posthog.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 1× height
Minimum size24 × 13 px
  • Black on whiteheader, left
Grounds
Share image
posthog.comPostHog - your product’s context layerPostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
From its brand guidelinesbrand.posthog.com ↗
Posthog Logo
Posthog Logo
Color
Core

Ship with PostHog

Field#2F80FABrandText#FFFFFF3.8:1AA large
Page

Usage-based pricing

Field#EEEFE9Text#11182715.3:1AAA
Call to action

Get started

Field#EB9D2AText#0000009.4:1AAA
Supporting
  • #FDEECDGradients
Dark partners
  • #320601Illustrations
Neutrals
  1. #FFFFFFField · cards, CTA
  2. #FDFDF8Field · cards, hero
  3. #E7E9E2Field · cards
  4. #374151Text · body, links
  5. #111827Text · headings, links
  6. #111111Text · body, headings
  7. #000000Field · cards
Typography
Aa

Display & text

Round Hog

  • Medium500
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

MonoSource Code ProRegular 4000123456789 {}[]()<>=+-*/
Graphics
Gradient
Icons
Style
Filled
Grid
24px
Size
16px
Voice

Social proof

  • All your data, working together
  • Usage-based pricing
  • Why PostHog?

Your Inbox clusters related findings into researched reports, ranked by priority. Review proposed improvements and pull requests, then decide what ships.

Tone of voice
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Ship with PostHog
  • US (Virginia)
Writing
  1. 01

    Sentence case headings

    All your data, working together

  2. 02

    No period after headings

    Set up for free

  3. 03

    Buttons of two to three words

    Ship with PostHogUS (Virginia)

  4. 04

    Speaks to “you”

    Your product's context layer

  5. 05

    Oxford comma

    …and stores your analytics, errors, replays, and business data so you and your agents can query and…

  6. 06

    Short headings, about three words

    Social proof

  7. 07

    Sentences of medium length

    Yes they actually use us, no it's not just some random engineer who tried us out 2+ years ago.

  8. 08

    No exclamation marks, no emoji

WikiBrand

PostHog

posthog.com

Color

Typography

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