Display & text
Plain
- Regular400
The world’s largest independent design consultancy
Promise
Because of my editorial background I believe that everything we do is about storytelling. Whether it’s a design or a package, it needs to tell you a story. It needs to tell you something.
Differentiator
You don't just think of a logo and that's it. You're creating visual languages. The brand has to feel human.
- Category
- Agencies & services
- Archetype
- The CreatorImagination, craft, self-expression
- Personality
- Creative
- Bold
- Premium
- Precise
LogoPrimary
Usage
- Logo on whiteheader, left
pentagram.comPentagram — The world’s largest independent design consultancySee latest projects
You don't just think of a logo and that's it.
Michael Bierut at Communicating for a Better World
- #FFFFFFField · page
- #9E9E9EText · body, links
- #8C8C8CText · links, small print
- #767676Text · headings, buttons
- #222222Field · bands, hero
- #1A1A1AText · headings, links
- #000000Field · bands, footer
- Error#E61428
The Secret Life of Things
- Retrospective: Shakespeare in the Park
- Our Future is the Ultimate Project
- Retrospective: Saturday Night Live
In a single day, a designer can talk about real estate with one client, cancer cures with another, and forklift trucks with a third.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Show more
- Brand Identity
- Motion Graphics & Film
- Data Driven Experiences
Title Case for headings and buttons
- Do
Retrospective: Shakespeare in the Park
- Don’t
See latest projects
No period after headings
Past as Prologue
Buttons of two to three words
Show more
Brand Identity
Industrial/Product Design
Speaks to “you”
It needs to tell you something.
Contractions
You're creating visual languages.
Numbers in figures
8 latest Brand Identity projects
Oxford comma
…day, a designer can talk about real estate with one client, cancer cures with another, and forklift…
Short headings, about four words
The Secret Life of Things
Short sentences
You don't just think of a logo and that's it.
No exclamation marks, no emoji