Display
PayPal Pro
- Black900
Pay, send, and save smarter
Archetype
The Everyman
Belonging, realism, for everyone
- Category
- Payments & fintech
- Audience
- Consumers
- Personality
- Bold
- Approachable
- Trustworthy
- Energetic
paypal.comCompte PayPal - Paiements et Transferts d'argent | PayPal FRPay, send, and save smarter
interest-free
Learn About Pay Monthly
- #0066F5Text · links
- #C4EDFFField · cards
- #002991GradientsField · bands
- #001D66Field · cards
- #FFFFFFField · page, bands
- #EDF0F2Field · cards, CTA
- #F1EFEAField · page
- #CCCCCCField · cards
- #000000Text · headings, body
Text
PayPal Pro Text
- Regular400
- Bold700
Get rewards from the brands you love
- Pay now or pay over time.
- It’s your choice.
- Safety and privacy are our priority
Paid every two weeks. No late fees. Won't affect your credit score to apply.4
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Browse Offers
- Get the Debit Card
- Learn About Pay in 4
- Learn About Pay Monthly
Sentence case headings
Get rewards from the brands you love
No period after headings
- Do
Pay in 4
- Don’t
It’s your choice.
Title Case buttons
Browse Offers
Get the Debit Card
Apply for the Credit Card
Verb-first buttons, two to five words
Learn About Pay in 4
Learn About Pay Monthly
Browse Offers
Speaks to “you”
Paid every two weeks. No late fees. Won't affect your credit score to apply.4
Contractions
It’s your choice.
Headings lead with a verb
Pay now or pay over time.
Pay, send, and save smarter
Oxford comma
6, 12, or 24
Short headings, about five words
Safety and privacy are our priority
Short sentences
Won't affect your credit score to apply.4