WikiBrand
eu.patagonia.com Patagonia UK logologo

We’ve Got This Down

A backcountry skier naps outside of a tent.
Strategy
Promise

Our Winter ’26 New Arrivals are made for the moments you chase—first chair, fresh trails and far-flung summits. It’s gear that meets you in the moment and helps keep you there.

Category
E-commerce & retail
Audience
  • Consumers
Archetype
The ExplorerFreedom, discovery, adventure
Personality
  • Adventurous
  • Authentic
  • Bold
  • Trustworthy
Logo Patagonia UK logologo Primary
eu.patagonia.com app icon
App icon
eu.patagonia.com favicon
Favicon32 · 16 px
Usage
Patagonia UK logologo
Clear space ≥ 0.9× height
Patagonia UK logologo
Minimum size118 × 22 px
  • Patagonia UK logologo Black on whiteheader, left
Grounds
Color
Core

Winter New Arrivals

Field#1B2B79Text#FFFFFF12.6:1AAA
Footer

We take responsibility for our impact.

Field#000000Text#FFFFFF21.0:1AAA
Page

Latest Stories

Field#FFFFFFText#00000021.0:1AAA
Neutrals
  1. #FFFFFFText · buttons, links
  2. #CCCCCCText · small print
  3. #000000Field · footer, hero
Status
  • Success#32B67A
  • Warning#FEB904
  • Error#FA4616
Typography
Aa

Display & text

Ridgeway Sans

  • Regular400
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Grid
40px
Size
44px
Voice

Latest Stories

Navigation
  • Activism
  • Stories
  • More
  • Featured
  • Women's
  • Men's
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Explore
  • Women’s
  • Men’s
  • Kids’ & Baby
Writing
  1. 01

    Buttons of one to two words

    ExploreWomen’sMen’s

  2. 02

    “We” to “you”

    Our Winter ’26 New Arrivals are made for the moments you chase—first chair…

  3. 03

    Contractions

    We’ve Got This Down

  4. 04

    No exclamation marks, no emoji

WikiBrand

Patagonia

eu.patagonia.com

Color

Typography

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