Display & text
Be Vietnam Pro
- Regular400
- Bold700
- Black900
Your personal browser
Promise
Faster, safer and smarter than default browsers. Fully-featured for privacy, security, and so much more. Get the faster, better Opera browser for free.
Differentiator
Opera offers a complete web experience you can’t get from system defaults such as Chrome, Safari and Edge.
- Audience
- Consumers
- Archetype
- The ExplorerFreedom, discovery, adventure
- Personality
- Bold
- Energetic
- Creative
- Approachable
LogoOn light
On dark
Usage
- Black & red on whiteheader, left
- Black & red on off-whitepage, top left
- Logo on off-whitefooter, top right
opera.comOpera Web Browser | Faster, Safer, Smarter | Opera
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- #F20C1FLogo, Illustrations
- #FA1E4EIllustrations
- #FFFFFFField · page
- #F2F5F8Field · cards, bands
- #666F88Text · small print, icons
- #252836Text · body, links
- #000000Text · links, headings
MonoSpace MonoBold 700
What can you do in Opera?
- Ditch the default
- Discover Opera’s gaming products
- You deserve a better browser
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Take Survey
Sentence case headings
What can you do in Opera?
No period after headings
Who we are
Speaks to “you”
Your personal browser
Short headings, about four words
Ditch the default
No exclamation marks, no emoji