WikiBrand
openai.com

Introducing Dots

Intelligent-UI Art-Card 16x9 Motion — First frame poster
An ATV Big Air Tour rider performs an airborne stunt against a cloudy sky.
Strategy
Differentiator

We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems.

Category
AI & data
Archetype
The MagicianTransformation, vision, wonder
Personality
  • Approachable
  • Creative
  • Simple
  • Bold
LogoOn light
On dark
openai.com app icon
App icon180 px
openai.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 1.3× height
Minimum size63 × 17 px
  • Black on whiteheader, left
Grounds
Share image1600 × 900
OpenAI
openai.comOpenAI | Research & DeploymentWe believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems.
From its brand guidelinesopenai.com/brand ↗
OpenAI logo
OpenAI logo
Series of posters displaying OpenAI Sans and logos
Series of posters displaying OpenAI Sans and logos
DON'T stretch or alter wordmark in any way
✕ DON'T stretch or alter wordmark in any way
DON'T crop wordmarks
✕ DON'T crop wordmarks
DON'T use wordmarks as masks
✕ DON'T use wordmarks as masks
DON'T add any colors to the partnership lockup
✕ DON'T add any colors to the partnership lockup
DON'T use the wordmark as very different sizes
✕ DON'T use the wordmark as very different sizes
DON'T use the partnership lockup over a busy image
✕ DON'T use the partnership lockup over a busy image
Download the brand kit ↓
Color
Core

GPT-6 and Intelligent UI for everyone

Field#FFFFFFText#000000Brand21.0:1AAA
Inverse

(opens in a new window)

Field#000000BrandText#FFFFFF21.0:1AAA
Band

Get started with ChatGPT

Field#F5F5F5Text#000000Brand19.3:1AAA
Supporting
  • Hue Magenta#EB56C5
  • Hue Yellow#FFAF00
  • Hue Red#F53255
  • Hue Blue#29BDFD
  • Hue Lime#9DCA1C
Neutrals
  1. #FFFFFFField · page
  2. #E0E0E0Field · cards
  3. #666666Text · body, links
  4. #000000Text · links, headings
Typography
Aa

Display & text

OpenAI Sans

  • Regular400
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Voice

Get started with ChatGPT

  • Recent news
  • Latest research
  • OpenAI for business
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Log in
  • API Platform
  • Stories
  • More
Writing
  1. 01

    Sentence case headings

    Get started with ChatGPT

  2. 02

    No period after headings

    OpenAI for business

  3. 03

    Buttons of one to two words

    StoriesMoreLog in

  4. 04

    Short headings, about three words

    Recent news

  5. 05

    No exclamation marks, no emoji

WikiBrand

OpenAI

openai.com

Color

Typography

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