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Olympic Headline Regular
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Japan-trained Yulo eyes world all-around reign
Promise
Official website of the Olympics. Access breaking sports news, watch video highlights, original sports series and relive the best Olympic moments.
Differentiator
Live sport, breaking news, results and original series. All from the official Olympics app.
- Category
- Media & entertainment
- Audience
- Consumers
- Archetype
- The HeroMastery, courage, performance
- Personality
- Energetic
- Human
- Bold
- Inclusive
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Usage
- White on blackfooter, top left
English
Best of the Olympic Archive
International Olympic Committee
- #0078D0Field · cards, CTA
- #FFB13CField · cards
- #01A54AField · cards
- #FFFFFFField · page, CTA
- #B4B4B4Text · links
- #454548Text · links
- #232325Text · buttons
- #181818Field · footer
- #0D0D10Text · headings, body
- #000000Gradients
Text
Olympic Sans
- Regular400
- Bold700
- Subjects
- Candid people
- Light
- Daylight
- Color
- Vibrant
- Framing
- Wide
- Mood
- Energetic
Meet the Brisbane 2032 emblem
- Discover Dakar 2026
- Your ticket beyond the seat at the LA28 Olympic Games
- The Home of Sport, In Your Pocket.
Discover the cockatoo, the colours and the ideas behind the new Brisbane 2032 identity.
Tone of voice
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- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
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Sentence case headings
- Do
Meet the Brisbane 2032 emblem
- Don’t
The Home of Sport, In Your Pocket.
No period after headings
- Do
Discover Dakar 2026
- Don’t
The Home of Sport, In Your Pocket.
Verb-first buttons, one to three words
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No Oxford comma
Live sport, breaking news, results and original series. All from the official Olympics app.
Short headings, about five words
Originals in the spotlight
Short sentences
Discover the cockatoo, the colours and the ideas behind the new Brisbane 2032 identity.
No exclamation marks, no emoji