WikiBrand
n26.comN26 Logo

The first bank you'll love

A man sits on a blanket outdoors in a park and looks at his smartphone screen beside another person.
A smartphone screen displays a mobile banking application interface showing a main account balance and recent transactio
Strategy
Promise

N26 offers smart, flexible banking from your phone. Open a free bank account in minutes to get a contactless Mastercard, and manage your money on-the-go.

Category
Personal finance
Audience
  • Consumers
Archetype
The EverymanBelonging, realism, for everyone
Personality
  • Simple
  • Approachable
  • Bold
  • Trustworthy
LogoN26 LogoOn light
N26 LogoOn dark
n26.com app icon
App icon256 px
n26.com favicon
Favicon32 · 16 px
Usage
N26 Logo
Clear space ≥ 0.6× height
N26 Logo
Minimum size46 × 31 px
  • N26 LogoBlack on creamheader, left
Grounds
Share image
n26.comN26 The Mobile BankN26 offers smart, flexible banking from your phone. Open a free bank account in minutes to get a contactless Mastercard, and manage your money on-the-go.
Color
Core

Bank for free — with no hidden fees

Field#003B39BrandText#FFFFFFNemo White12.5:1AAA
Supporting
  • Nemo Teal#088177Field · pageText · icons
  • #325953Field · CTA
  • Nemo Rhubarb#B55B64
  • Nemo Sand#C6B29F
Neutrals
  1. #FFFFFFNemo WhiteField · page, CTA
  2. #EDE7E0Field · bands, footer
  3. #1B1B1BNemo BlackText · buttons, headings
Typography
Aa

Display

N26 Extended

  • Regular400
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

N26

  • Regular400
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Photography1 photo
Subjects
Candid people, nature
Light
Daylight
Color
True to life
Framing
Wide
A man sits on a blanket outdoors in a park and looks at his smartphone screen beside another person.
Voice

Bank for free — with no hidden fees

  • Build your estate with a flexible cash fund
  • Bank and invest in one app
  • The card made for travel

The money in your bank accounts — including N26 Instant Savings — is protected up to €100,000 by the German Deposit Guarantee Scheme.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Log in
  • Open bank account
  • Open an N26 Standard account
  • Discover our Flexible Cash Fund
Writing
  1. 01

    Sentence case for headings and buttons

    Bank for free — with no hidden fees

  2. 02

    No period after headings

    Choose your plan

  3. 03

    Speaks to “you”

    The first bank you'll love

  4. 04

    Numbers in figures

    The proceeds from this sale may take up to 2 business days to reach your account.

  5. 05

    Headings that ask

    Is N26 a bank?

  6. 06

    Headings of about six words

    The card made for travel

  7. 07

    Sentences of medium length

    The money in your bank accounts — including N26 Instant Savings — is protected up to €100,000 by the German Deposit Guarantee Scheme.

  8. 08

    No exclamation marks, no emoji

WikiBrand

N26

n26.com

Color

Typography

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