WikiBrand
mozilla.orgMozilla logo

Welcome to Mozilla

Otari
Strategy
Promise

From trustworthy tech to policies that defend your digital rights, we put you first — always.

Category
Non-profit & public
Audience
  • Consumers
Archetype
The OutlawDisruption, rebellion, change
Personality
  • Bold
  • Trustworthy
  • Inclusive
  • Creative
Logomozilla.org logo, primaryPrimary
mozilla.org app icon
App icon180 px
mozilla.org favicon
Favicon32 · 16 px
Usage
mozilla.org logo
Clear space ≥ 0.6× height
mozilla.org logo
Minimum size100 × 24 px
  • LogoBlack on whiteheader, left
Grounds
Share image
mozilla.orgMozilla - Internet for people, not profit (US)We’re working to put control of the internet back in the hands of the people using it.
Color
Core

Explore issues shaping the future of the internet

Field#FFFFFFText#00000021.0:1AAA
Band

Join the movement: AI for the people

Field#161616Text#FFFFFF18.1:1AAA
Supporting
  • Brand#00D230Illustrations
Neutrals
  1. #FFFFFFField · page
  2. #FFF1F8Field · bands
  3. #B3B3B3Text · headings
  4. #414141Text · buttons
  5. #161616Field · bands, footer
  6. #000000Text · links, headings
Status
  • Error#D70022
Typography
Aa

Display

Mozilla Headline

  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Mozilla Text

  • Regular400
  • Semibold600
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Graphics
Vector art
Voice

Love the internet again

  • Donate to Mozilla Foundation
  • Join the movement: AI for the people
  • State of Mozilla

Break free from big tech — our products put you in control of a safer, more private internet experience.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Pause animation
Writing
  1. 01

    No period after headings

    State of Mozilla

  2. 02

    “We” to “you”

    From trustworthy tech to policies that defend your digital rights, we put you first — always.

  3. 03

    Short headings, about four words

    Welcome to Mozilla

  4. 04

    Sentences of medium length

    Break free from big tech — our products put you in control of a safer, more private internet experience.

  5. 05

    No exclamation marks, no emoji

WikiBrand

Mozilla

mozilla.org

Color

Typography

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