WikiBrand
monzo.com

Spend your money on life, not your life on money

Strategy
Promise

Your salary sorted into Pots. Your spare change turned into savings. Your money, doing what it should with Monzo.

Category
Personal finance
Audience
  • Consumers
Archetype
The EverymanBelonging, realism, for everyone
Personality
  • Approachable
  • Trustworthy
  • Bold
  • Energetic
LogoOn light
On dark
monzo.com app icon
App icon1024 px
monzo.com adaptive icon
Adaptive1024 px
monzo.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 1.2× height
Minimum size118 × 21 px
  • Red on whiteheader, left
Grounds
Share image
monzo.comMonzo | Open a Free AccountYour salary sorted into Pots. Your spare change turned into savings. Your money, doing what it should with Monzo.
Color
Core

Personal current accounts

Field#FFFFFFText#FF4F40Brand3.3:1AA large
Footer

Which? recommended 2 years in a row

Field#112231Text#FFFFFF16.2:1AAA
Call to action

View full results for Northern Ireland

Field#091723Text#FFFFFF18.1:1AAA
Neutrals
  1. #FFFFFFField · bands, page
  2. #F2F8F3Field · cards, bands
  3. #E7E9EAText · body
  4. #6B747BText · icons, links
  5. #091723Text · buttons, body
  6. #000000Text · body, headings
Typography
Aa

Display

Monzo Sans Display

  • Semibold600
  • Bold700
  • ExtraBold800

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Monzo Sans Text

  • Regular400
  • Semibold600
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Size
24px
Photography2 photos
Subjects
Candid people
Light
Daylight
Color
Warm, true to life
Framing
Wide
Voice
Published August 2026

Independent service quality survey results

  • Get the most out of Monzo
  • Quit the app juggling act
  • Published February 2026Authorised push payment (APP) fraud rankings in 2024

Whatever stage of life you're at, we've got your money covered.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Sign up
  • Open a free Monzo account
  • Learn more
  • Explore Salary Sorter
Writing
  1. 01

    Sentence case for headings and buttons

    Do
    Get the most out of Monzo
    Don’t
    Which? recommended 2 years in a row
  2. 02

    No period after headings

    Sort your salary

  3. 03

    Verb-first buttons, two to five words

    Learn moreExplore PotsSign up

  4. 04

    Speaks to “you”

    Spend your money on life, not your life on money

  5. 05

    Eyebrows: up to three words

    Published August 2026Published February 2026

  6. 06

    Short headings, about five words

    Put bills in their place

  7. 07

    Short sentences

    Whatever stage of life you're at, we've got your money covered.

  8. 08

    No exclamation marks, no emoji

WikiBrand

Monzo

monzo.com

Color

Typography

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© 2026 WikiBrand