WikiBrand
mistral.ai

Mistral lets you decide how AI works in your organization.

Strategy
Promise

Frontier open-weight models you own and control. Customize with Forge, deploy with Studio, run on-prem, your VPC, or our cloud.

Category
AI & data
Audience
  • Enterprises
Personality
  • Bold
  • Energetic
  • Creative
  • Playful
Logo On light
On dark
Symbol
mistral.ai favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.9× height
Minimum size89 × 16 px
  • Full color on whiteheader, left
Grounds
Share image1200 × 630
mistral.aiMistral | #1 in Sovereign AI: Frontier Open Models You OwnFrontier open-weight models you own and control. Customize with Forge, deploy with Studio, run on-prem, your VPC, or our cloud.
From its brand guidelinesmistral.ai/brand ↗
logo-gray
logo-gray
Download the brand kit ↓
Color
Core

Discover Research

Field#FFAF01BrandText#1515249.8:1AAA
Page

Mistral lets you decide how AI works in your organization.

Field#FBFBF8Text#18181B17.1:1AAA
Band

Go deeper.

Field#151524Text#E4E4E714.2:1AAA
Supporting
  • #FF8204Field · bands, cardsText · icons
  • #E51300Field · bands, cards
  • #C4001DField · bands
  • #FA500FText · icons
  • #FF5229Field · bands, cards
Neutrals
  1. #FBFBF8Field · page, header
  2. #E4E4E7Text · headings, icons
  3. #71717BText · body, links
  4. #27272AText · body
  5. #18181BText · links, icons
  6. #151524Field · bands
  7. #000000Illustrations
Status
  • Success#318E68
  • Warning#A77201
Typography
Aa

Display & text

ALT Mistral

  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Grid
30px
Size
20px
Voice

See Sovereign AI at work.

  • Go deeper.

Start with Mistral’s frontier and specialist open-weight models. Use them as they are, or make them specific to your organization.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Discover Research
  • Discover Forge
  • Discover Vibe
  • Discover Studio
Writing
  1. 01

    Headings end with a period

    Mistral lets you decide how AI works in your organization.

  2. 02

    Title Case buttons

    Discover VibeDiscover ResearchDiscover Inference

  3. 03

    Verb-first buttons, two words

    Discover ForgeDiscover StudioDiscover Research

  4. 04

    Speaks to “you”

    Mistral lets you decide how AI works in your organization.

  5. 05

    Oxford comma

    Vibe brings that AI into research, coding, and everyday tasks.

  6. 06

    Short sentences

    Build, govern and improve agents and applications with Studio.

  7. 07

    No exclamation marks, no emoji

WikiBrand

Mistral

mistral.ai

Color

Typography

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