WikiBrand
medium.comMedium Logo

Human stories & ideas

Strategy
Promise

A place to read, write, and deepen your understanding

Differentiator

On Medium, anyone can share insightful perspectives, useful knowledge, and life wisdom with the world.

Category
Media & entertainment
Audience
  • Consumers
Archetype
The SageKnowledge, truth, expertise
Personality
  • Human
  • Creative
  • Focused
  • Bold
LogoMedium LogoOn light
Medium LogoOn dark
medium.com app icon
App icon152 px
medium.com favicon
Favicon32 · 16 px
Usage
Medium Logo
Clear space ≥ 1× height
Medium Logo
Minimum size112 × 24 px
  • Medium LogoBlack on off-whiteheader, left
Grounds
Share image
medium.comMedium: Read and write stories.On Medium, anyone can share insightful perspectives, useful knowledge, and life wisdom with the world.
Color
Core

Start reading

Field#191919BrandText#FFFFFF17.6:1AAA
Page

Human stories & ideas

Field#F7F4EDText#00000019.1:1AAA
Neutrals
  1. #FFFFFFField · page
  2. #F7F4EDField · page, bands
  3. #6B6B6BText · links
  4. #242424Logo
  5. #191919Field · CTA
  6. #000000Text · headings
Status
  • Error#C94A4A
Typography
Aa

Display

Gt Super

  • Regular400

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Sohne

  • Regular400

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Voice
Navigation
  • Our story
  • Membership
  • Write
  • Sign in
  • Get started
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Start reading
WikiBrand

Medium

medium.com

Color

Typography

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