Display & text
Speedee
- Regular400
- Bold700
The Bag's Even Heavier This Year
Archetype
The Jester
Joy, humor, play
- Category
- Food & drink
- Audience
- Consumers
- Personality
- Bold
- Approachable
- Energetic
- Playful
LogoPrimary
PrimaryUsage
- Amber & off-white on whitepage · footer
Order Now
Check out how easy ordering delivery is in the app
- #FFFFFFField · page, CTA
- #292929Text · buttons, links
Free medium Fries with $1 minimum purchase
- 6 new refreshing drinks
- New ways to save with McValue®*
- Get your McD’s anywhere you want
But you can't win if you don't register for Monopoly at McDonald's. There's millions of prizes at stake—from cash to tech to free food to many more that you have a chance of winning if you order today.*
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Accept
- Order Now
- Start Your Order
- Start Sipping
Sentence case headings
- Do
New ways to save with McValue®*
- Don’t
The Bag's Even Heavier This Year
No period after headings
- Do
6 new refreshing drinks
- Don’t
Breakfast comes first. Don’t forget it.
Headlines in two short beats
McDelivery is where you get food. And free food.
Breakfast comes first. Don’t forget it.
Title Case buttons
Order Now
Start Sipping
Order Delivery
Verb-first buttons, one to three words
Accept
Start Your Order
Order Now
Speaks to “you”
Get your McD’s anywhere you want
Contractions
Breakfast comes first. Don’t forget it.
Headings of about six words
Snack Wrap® is here to stay
Sentences of medium length
But you can't win if you don't register for Monopoly at McDonald's.
Emoji in the copy
New ways to save with McValue®*