Display
Rebel Sans Display
- Medium500
- Semibold600
The world awaits
Promise
No matter where you’re headed, we’ll help you get there. On-demand, scheduled ahead, late night, or morning commute. Plus, earn rewards on every ride.
- Category
- Mobility & transport
- Audience
- Consumers
- Archetype
- The ExplorerFreedom, discovery, adventure
- Personality
- Human
- Approachable
- Inclusive
- Warm
LogoOn light
On dark
Usage
- Pink on whiteheader, left
Get started today
Lyft Pink Terms & Conditions
- Lyft Pink#FF00BFBrand
- Brand Lime#C1D58B
- #FFFFFFField · page
- #F1F0ECField · bands, hero
- #E7E5E5Gradients
- #61555DText · buttons, icons
- #1D0C17Brand MidnightText · links, headings
- Success#54AD78
- Warning#FF5312
- Error#C81534
Text
Rebel Sans Text
- Regular400
Shift into earnings mode
- A few quick taps, one great trip
- Your ride, refined
- How you get there is up to you
With Lyft, you can be your own boss, set your own schedule, and drive when it makes sense for you. You keep 100% of your tips, and can cash out instantly whenever you want.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Get a ride
- Sign up to ride
- Apply to drive
- Join now
Sentence case for headings and buttons
A few quick taps, one great trip
No period after headings
The world awaits
Verb-first buttons, two to four words
Get a ride
Sign up to ride
Apply to drive
Speaks to “you”
Your ride, refined
Contractions
No matter your destination, we’ll get you where you need to go
Oxford comma
On-demand, scheduled ahead, late night, or morning commute.
Short headings, about five words
Download the apps and go
Short sentences
No matter where you’re headed, we’ll help you get there.
No exclamation marks, no emoji