Display
Charlie Display
- Bold700
One video is worth a thousand words
Promise
Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity
Differentiator
Millions of people across 400,000 companies choose Loom
- Category
- Productivity & collaboration
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Simple
- Approachable
- Bold
- Human
LogoPrimary
Usage
- Black & blue on whiteheader, left
loom.comFree screen recorder for Mac and PC | LoomHow to use async video messaging to improve communication
Connect over video
Let Loom AI Do the Work: Say Goodbye to Manual Documentation
- #FFF5D4IllustrationsField · cards
- #B3DF72Gradients
- #EED7FCField · cards
- #EFFFD6Field · cards
- #BF63F3Illustrations
- #A36700Illustrations
- Record#FF623E
- Magenta#AE4786
- #48245DField · cardsText · icons
- Blue Dark#123263
- Teal Dark#164B35
- Discovery Highlight#35243F
- Magenta Dark#50253F
- #FFFFFFOff WhiteField · page, bands
- #F8EEFEUpgradeField · cards
- #E9F2FEField · cards, footer
- #292A2EDiscovery TitleField · bands
- #101214Text · headings, body
- #000000Text · buttons, icons
- Success#4BCE97
- Warning#FBC828
- Error#C9372C
Text
Charlie Text
- Regular400
- Bold700
- Subjects
- People
- Light
- Daylight
- Color
- Cool, true to life
- Framing
- Centered
New!
Meet the all-new Loom for Mac
- The easiest screen recorder you’ll ever use
- So much more than a screen recorder
- FROM OUR BLOGHow to use async video messaging to improve communication
Easily record your screen and camera. Record on any device using Loom’s Chrome extension, desktop app or mobile app.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Get Loom for free
- Contact Sales
- Download now
- Learn more
Sentence case for headings and buttons
One video is worth a thousand words
No period after headings
Keep your content safe
Verb-first buttons, two to four words
Get Loom for free
Download now
Learn more
Speaks to “you”
The easiest screen recorder you’ll ever use
Small numbers in words, large ones in figures
One video is worth a thousand words
Millions of people across 400,000 companies choose Loom
Oxford comma
…intuitive editor lets you trim, stitch clips, add eye-catching backgrounds, and even enhance your message…
Eyebrows: UPPERCASE, up to three words
New!
FROM OUR BLOG
Headings of about six words
Video messaging for all use cases
Sentences of medium length
Record on any device using Loom’s Chrome extension, desktop app or mobile app.