WikiBrand
linkedin.com

Welcome to your professional community

Welcome to your professional community
Strategy
Promise

1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

Category
Productivity & collaboration
Archetype
The EverymanBelonging, realism, for everyone
Personality
  • Collaborative
  • Human
  • Approachable
  • Inclusive
Logo On light
On dark
linkedin.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.9× height
Minimum size84 × 21 px
  • Blue on whiteheader · page
Grounds
From its brand guidelinesbrand.linkedin.com/policies ↗
LinkedIn in logo
LinkedIn in logo
LinkedIn logo
LinkedIn logo
icon representing badges & other trademarks
icon representing badges & other trademarks
Icon of an open book representing business, books & other media usage
Icon of an open book representing business, books & other media usage
Color
Core

Skip to main content

Field#0A66C2Container BrandText#FFFFFF5.7:1AA
Inverse

User Agreement

Field#FFFFFFText#0A66C2Container Brand5.7:1AA
Supporting
  • Container Help#8344CC
  • Inbug#C37D16
Neutrals
  1. #FFFFFFField · page
  2. #F3F2F0Field · bands, hero
  3. #EAE6DFField · CTA
  4. #616160Text · links
  5. #404040Text · links, icons
  6. #191919Text · headings, body
  7. #000000Illustrations
Status
  • Success#057642
  • Warning#B93A04
  • Error#CF0007
Typography
Aa

Display & text

System UI

  • Regular400
  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Style
Filled
Size
24px
Photography2 photos
Subjects
People
Light
Daylight
Color
True to life
Framing
Wide
Who is LinkedIn for?
Voice

Join your colleagues, classmates, and friends on LinkedIn

  • Explore top LinkedIn content
  • Find the right job or internship for you
  • Post your job for millions of people to see

Discover relevant posts and expert insights — curated by topic and in one place.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Sign in
  • Career
  • Productivity
  • Finance
Writing
  1. 01

    Sentence case headings

    Learn the skills you need to succeed

  2. 02

    No period after headings

    Explore top LinkedIn content

  3. 03

    Buttons of one to two words

    CareerProductivityFinance

  4. 04

    Speaks to “you”

    Keep your mind sharp with games

  5. 05

    Headings lead with a verb

    Discover the best software toolsConnect with people who can help

  6. 06

    Oxford comma

    Join your colleagues, classmates, and friends on LinkedIn

  7. 07

    Headings of about six words

    Welcome to your professional community

  8. 08

    Sentences of medium length

    Discover relevant posts and expert insights — curated by topic and in one place.

  9. 09

    No exclamation marks, no emoji

WikiBrand

LinkedIn

linkedin.com

Color

Typography

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