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The product development system for teams and agents
Promise
Purpose-built for planning and building products. Designed for the AI era.
Differentiator
Linear is shaped by the practices and principles of world-class product teams.
- Category
- Productivity & collaboration
- Audience
- Product teams
- Archetype
- The HeroMastery, courage, performance
- Personality
- Minimal
- Elegant
- Focused
- Premium
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Usage
- White on blackheader, left
- White on blackfooter, top left
linear.appLinear – The system for product development- Mercury White
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#222326
The product development system for teams and agents
Our speed is intense and Linear helps us be action biased.
Pushed and opened a draft PR.
- Brand#E2E4E6Field · CTA
- #B2D5FFGradients
- #DFD1FFGradients
- Teal#00B8CCIllustrations
- Linear Plan#68CC58
- Orange#FC7840
- Red#EB5757
- Green#27A644
- Blue#4EA7FC
- #FFFFFFIllustrations, Gradients
- #E2E4E6Field · CTA
- #D0D6E0Text · links, small print
- #8A8F98Text · body, links
- #62666DText · icons, small print
- #161718Field · cards, CTA
- #08090AField · page, bands
MonoBerkeley MonoRegular 400
Built for the future. Available today.
- Intake and integrations
- Planning and monitoring
- AI and automations
Designed for workflows shared by humans and agents. From drafting PRDs to pushing PRs.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign up
- Get started
- Contact sales
Sentence case for headings and buttons
The product development system for teams and agents
No period after headings
- Do
AI and automations
- Don’t
Built for the future. Available today.
Verb-first buttons, two words
Get started
Contact sales
Sign up
Oxford comma
Build, review, and ship
Short headings, about five words
Intake and integrations
Short sentences
Designed for workflows shared by humans and agents.
No exclamation marks, no emoji