Display & text
Cera Pro
- Regular400
- Medium500
- Bold700
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Archetype
The Creator
Imagination, craft, self-expression
- Category
- E-commerce & retail
- Audience
- Consumers
- Personality
- Playful
- Creative
- Energetic
- Approachable
LogoPrimary
Primary
Usage
- Logo on yellowheader, left
- Black on off blackfooter, top left
New
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MORE FROM US
- #FFEF7AField · heroGradients
- #006DB7Text · links, buttons
- Yellow#FFD502Field · hero, header
- Green#00973E
- Blue Dark#0045B7
- Blue Kids#ABD9FF
- Orange Dark#C9692B
- Red Dark#9B0000
- #004A2DField · bands
- Purple#201D48
- Purple Dark#18152D
- #FFFFFFField · page, cards
- #F2F2F2Brand WhiteField · bands, CTA
- #636363Text · body
- #2C2C2CText · body, small print
- #141414Grey DarkText · headings, body
- #000000Brand BlackField · bands, cards
- Success#5FC473
- Warning#F68226
- Error#DD0000
- Subjects
- Products
- Color
- Warm, vibrant
Advanced builds
- Seasonal sets
- Display sets
- Loose bricks
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Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- New
- Add to Bag
- Shop now
- Download
Sentence case headings
- Do
Find the perfect set
- Don’t
GIFTS THAT AWAKEN THEIR JOY
No period after headings
Get more at The LEGO® Store
Verb-first buttons, one to three words
Shop now
Download
Become a member
Short headings, about three words
Display sets