Display
Klarna Title
- Bold700
Your money treated right
Promise
Gérez vos paiements quotidiens en toute sécurité avec Klarna - en ligne, en magasin ou avec la Carte Klarna. Options flexibles et sans frais en France.
- Category
- Personal finance
- Audience
- Consumers
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Trustworthy
- Playful
- Bold
- Approachable
LogoOn light
On dark
Usage
- Black on whiteheader, left
Get the app
Pay at checkout
Explore our offering
- #046234Text · links
- #04DA8DIllustrations
- Data Pop#AAD336
- Klarna Balloon#B798BE
- Badge Pop#CFF066
- Klarna Eggplant#2C2242
- #FFFFFFField · page, CTA
- #DCDCE6Illustrations
- #94939EText · headings
- #504F5FText · body, links
- #282636Text · body
- #0B051DKlarna BlackText · links, icons
- #000000Illustrations
- Success#0EAA5D
- Warning#DFA200
- Error#DC2B2B
Text
Klarna Text
- Regular400
- Medium500
- Bold700
Your everyday money app
- Explore our offering
- Say yes to more
- Find better deals, with no extra work
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- EN
- Sign in
- Pay at checkout
Sentence case for headings and buttons
Find better deals, with no extra work
No period after headings
Say yes to more
Buttons of one to three words
EN
Pay at checkout
Sign in
Speaks to “you”
Pick how you pay
Short headings, about four words
Your everyday money app
No exclamation marks, no emoji