WikiBrand
khanacademy.org

Turn big learning goals into real results.

Donate today!
Strategy
Promise

Khan Academy helps schools personalize learning, strengthen core skills, and support every student, whether they’re catching up, keeping pace, or are ready to move ahead.

Differentiator

Khan Academy is a nonprofit with a simple mission: provide a free, world-class education for anyone, anywhere. Funded by donors and partners, we stay focused on what matters most—helping people learn.

Category
Education
Personality
  • Inclusive
  • Approachable
  • Trustworthy
  • Warm
LogoPrimary
khanacademy.org app icon
App icon144 px
khanacademy.org favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.6× height
Minimum size174 × 28 px
  • Black & white on whiteheader, center
Grounds
Share image381 × 200
khanacademy.orgClient Challenge
Color
Core

Teachers sign up free

Field#5753FABrandText#FFFFFF5.2:1AA
Inverse

Log in

Field#FFFFFFText#5753FABrand5.2:1AA
Hero

Every $1 = 100 minutes of learning.

Field#0B2149Text#FFFFFF15.8:1AAA
Supporting
  • #A9DAFDField · cards
  • #72BB82Field · cards
  • #F97B4FField · cards
  • Progressive#1865F2
Dark partners
  • #363498Text · body
Neutrals
  1. #FFFFFFField · page, cards
  2. #EBF1FDField · bands, hero
  3. #B3B3B3Text · headings, small print
  4. #4A4C53Text · buttons, body
  5. #151521Text · links, body
  6. #000000Field · footer, bands
Status
  • Success#00A60E
  • Warning#FFB100
  • Error#D92916
Typography
Aa

Display & text

Plus Jakarta Sans

  • Regular400
  • Medium500
  • Semibold600
  • Bold700
  • Italic

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Photography1 photo
Light
Daylight
Color
True to life
Mood
Everyday
Voice

Reach every student in your classroom.

  • Stories from our community.
  • Frequently asked questions, answered.
  • Strengthen every classroom.

From individual learners to entire school systems, Khan Academy helps learning happen.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Math: Pre-K - 8th grade
  • Math: High school & college
  • Math: Multiple grades
  • Math: Essentials
Writing
  1. 01

    Sentence case headings

    Turn big learning goals into real results.

  2. 02

    A period after section headings, none on small titles

    Stories from our community.Get started

  3. 03

    Speaks as “we”

    Explore our courses

  4. 04

    Oxford comma

    Khan Academy helps schools personalize learning, strengthen core skills, and support every…

  5. 05

    Short headings, about four words

    How Khan Academy works

  6. 06

    Sentences of medium length

    Khan Academy is a nonprofit with a simple mission: provide a free, world-class education for anyone, anywhere.

  7. 07

    No exclamation marks, no emoji

WikiBrand

Khan Academy

khanacademy.org

Color

Typography

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