WikiBrand
intuit.com

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Strategy
Promise

The financial platform here to help you prosper, powered by Intuit Intelligence

Differentiator

The Intuit platform puts a team of AI agents and trusted experts by your side.

Category
Business software
Audience
  • Small businesses
Archetype
The CaregiverCare, protection, service
Personality
  • Approachable
  • Trustworthy
  • Bold
  • Human
LogoOn light
On dark
intuit.com app icon
App icon180 px
intuit.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.4× height
Minimum size60 × 19 px
  • Blue on whiteheader, left
Grounds
Share image
intuit.comIntuit®: Complete Financial ConfidenceThe Intuit platform puts a team of AI agents and trusted experts by your side.
Color
Core

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Field#FFFFFFText#236CFFBrand4.5:1AA
Supporting
  • #008600Logo, Gradients
  • #FFE01B
  • #3BD85EGradients
  • #F6EA00Gradients
  • #FFCEC4Gradients
  • #FF808CGradients
  • Accounting#53B700
  • Payments#0097E6
Dark partners
  • #0D0031Text · headings, linksLogo, Gradients
  • #211249Gradients
Neutrals
  1. #FFFFFFField · page
  2. #F4F5F8Field · footer, cards
  3. #D6E8F8Gradients
  4. #393A3DText · links
  5. #21262AText · links, icons
  6. #000000Text · body, links
Status
  • Success#2CA01C
  • Warning#FFC107
  • Error#E43834
Typography
Aa

Display

Tally Display

  • Medium500
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Tally

  • Regular400
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Graphics
Gradient
Voice

Get more done for you. With more confidence it's done right.

  • Intuit and the NFL
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Explore Intuit Intelligence
WikiBrand

Intuit

intuit.com

Color

Typography

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