WikiBrand
intercom.com

A complete system for AI and human customer service

Strategy
Promise

Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.

Category
Business software
Archetype
The MagicianTransformation, vision, wonder
Personality
  • Bold
  • Creative
  • Collaborative
  • Trustworthy
LogoOn light
On dark
intercom.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.8× height
Minimum size122 × 20 px
  • Black on whiteheader, left
Grounds
Share image1200 × 630
Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.
intercom.comIntercom | A complete system for human and AI customer serviceIntercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.
Color
Core

Together, they deliver better support experiences

Field#FAF9F6Off WhiteText#111111Off Black17.9:1AAA
Page

Perfect customer experiences

Field#FFFFFFReport WhiteText#111111Off Black18.9:1AAA
Call to action

Start free trial

Field#111111Off BlackText#FFFFFFReport White18.9:1AAA
Supporting
  • Fin#FF5600
  • Report Orange#FE4C02
  • Report Blue#65B5FF
  • Report Green#0BDF50
  • Sales#055895
  • Report Pink#FF2067
  • Green#00DA00
Dark partners
  • Helpdesk#0007CBField · cards
Neutrals
  1. #FFFFFFReport WhiteField · page, bands
  2. #F1EEE9ChalkField · cards
  3. #C8CBD0Gradients
  4. #565655Text · links
  5. #403F3FText · body
  6. #111111Off BlackText · links, headings
  7. #000000Report BlackLogo, Gradients
Status
  • Error#C41C1C
Typography
Aa

Display

Saans

  • Regular400

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

Serrif

  • Light300

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

MonoSaans MonoRegular 4000123456789 {}[]()<>=+-*/
Graphics
Canvas art
Icons
Style
Line & fill
Stroke
1/18
Caps
Butt
Size
16px
Voice

Perfect customer experiences

  • INTERCOM HELPDESKIntercom is a fully-featured AI-powered helpdesk
  • FIN AI AGENTFin is the highest-performing AI agent
  • INTERCOM HELPDESK FIN AI AGENTTogether, they deliver better support experiences

With an omnichannel inbox, AI-powered ticketing, and Copilot working alongside your human team, you have everything you need to onboard faster, work more efficiently, and deliver better customer experiences.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Start free trial
  • Learn more
Writing
  1. 01

    Sentence case for headings and buttons

    Works with the tools you already use

  2. 02

    No period after headings

    Introducing Fin 4

  3. 03

    Verb-first buttons, two to three words

    Start free trialLearn more

  4. 04

    Speaks to “you”

    Works with the tools you already use

  5. 05

    Oxford comma

    With an omnichannel inbox, AI-powered ticketing, and Copilot working alongside…

  6. 06

    Eyebrows: UPPERCASE

    FIN AI AGENTINTERCOM HELPDESKINTERCOM HELPDESK FIN AI AGENT

  7. 07

    Short headings, about five words

    Two products, one seamless experience

  8. 08

    Long sentences

    With an omnichannel inbox, AI-powered ticketing, and Copilot working alongside your human team, you have everything you need to onboard faster, work more efficiently, and deliver better customer experiences.

  9. 09

    No exclamation marks, no emoji

WikiBrand

Intercom

intercom.com

Color

Typography

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