WikiBrand

Instagram

Strategy
Archetype

The Everyman

Belonging, realism, for everyone

Category
Media & entertainment
Audience
  • Consumers
Personality
  • Human
  • Playful
  • Warm
  • Approachable
Logo
instagram.com app icon
App icon180 px
instagram.com favicon
Favicon32 · 16 px
Share image
instagram.comInstagram
Color
Core

Create new account

Field#FFFFFFText#0064E05.4:1AA
Supporting
  • Brand#0095F6Logo
  • #FB724BGradients
  • #FF0069Gradients
  • #D300C5Gradients
  • Highlighted#0278F1Logo
  • Blue#0095F6
Neutrals
  1. #FFFFFFField · page
  2. #737373Text · links, small print
  3. #686A6EText · body
  4. #28292BText · links
  5. #1C2B33Logo
  6. #111112Text · headings, body
Status
  • Success#31A24C
  • Warning#F2A918
  • Error#F0284A
Typography
Aa

Display

System UI

  • Regular400

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

AccentOptimisticRegular 400Medium 500Semibold 600ABCDEFG abcdefg 0123456789
Photography1 photo
Subjects
Candid people
Light
Daylight
Mood
Everyday
WikiBrand

Instagram

instagram.com

Color

Typography

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