WikiBrand
ikea.comIkea logo

Back at it!

Overhead view of a multiple versions of a person walking in a car park, each carrying a different product from the KOMPI
Strategy
Promise

Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

Category
Home & real estate
Audience
  • Consumers
Archetype
The EverymanBelonging, realism, for everyone
Personality
  • Approachable
  • Creative
  • Bold
  • Warm
Logoikea.com logo, primaryPrimary
ikea.com favicon
Favicon32 · 16 px
Usage
ikea.com logo
Clear space ≥ 0.6× height
ikea.com logo
Minimum size89 × 36 px
  • LogoFull color on off whiteheader, left
Grounds
Share image
ikea.comHej! Welcome to IKEA GlobalFurniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
Color
Core

Carrying the blue bag into the future

Field#0058A3Ikea BlueText#FFFFFFOverride7.2:1AAA
Band

Designer stories

Field#FFDB00Ikea YellowText#11111113.8:1AAA
Band

Back at it!

Field#FFAE66Text#11111110.3:1AAA
Supporting
  • #1A7E3BField · bands
Neutrals
  1. #FFFEFBOff WhiteField · page, cards
  2. #111111Text · icons, headings
  3. #000000OverrideGradients
Graphics
Pattern
Voice

Designer stories

Take a look at some inspiring tips and ideas to make play, study and work spaces really work for everyone in the family – big or small!

Navigation
  • Stories
  • Jobs
  • Newsroom
  • Our business
Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
WikiBrand

IKEA

ikea.com

Color

Typography

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