WikiBrand
hubspot.comHubSpot logo

Build demand, win deals, and delight customers — all on one platform

Strategy
Archetype

The Magician

Transformation, vision, wonder

Category
Marketing technology
Audience
  • Marketers
Personality
  • Bold
  • Approachable
  • Human
  • Energetic
Logohubspot.com logo, primaryPrimary
hubspot.com logo, footerFooter
hubspot.com symbol
Symbol
hubspot.com favicon
Favicon32 · 16 px
Usage
hubspot.com logo
Clear space ≥ 0.6× height
hubspot.com logo
Minimum size100 × 28 px
  • LogoRed on whiteheader, bottom left
  • LogoOff-white on blackfooter, bottom center
Grounds
Share image2160 × 1440
HubSpot's customer platform
hubspot.comHubSpot | Software & Tools for your Business - HomepageHubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Color
Core

of HubSpot's premium software

Field#FF4800BrandText#FFFFFF3.4:1AA large
Inverse

with HubSpot's free tools

Field#FFFFFFText#FF4800Brand3.4:1AA large
Footer

Copyright © 2026 HubSpot, Inc.

Field#1F1F1FText#AAAAAA7.1:1AAA
Dark partners
  • #042729Field · bands, CTA
Neutrals
  1. #FCFCFAField · page, cards
  2. #F8F5EEText · headings, links
  3. #AAAAAAText · links, small print
  4. #1F1F1FText · small print, links
  5. #061C1DField · cards
  6. #000000Text · links, icons
Status
  • Success#3CB769
  • Warning#EEB117
  • Error#D9002B
Typography
Aa

Display

HubSpot Serif

  • Light300

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Aa

Text

HubSpot Sans

  • Light300
  • Medium500

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Graphics
Gradient
Icons
Style
Filled
Size
16px
Photography1 photo
Subjects
Candid people
Light
Daylight
Color
Warm, true to life
Framing
Centered
Voice

Make impossible growth feel impossibly easy, with HubSpot

  • What is HubSpot?
  • Growing a business is hard. HubSpot makes it easier.
  • Built-in AI agents that work for you 24/7.

HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Explore Agent Hub
Writing
  1. 01

    Sentence case headings

    AI you control. Results you can trust.

  2. 02

    Headlines in two short beats

    Growing a business is hard. HubSpot makes it easier.AI you control. Results you can trust.

  3. 03

    Speaks to “you”

    Built-in AI agents that work for you 24/7.

  4. 04

    Oxford comma

    Marketing, sales, and service, finally on the same page.

  5. 05

    Headings of about seven words

    Remarkable results for every size business.

  6. 06

    Short sentences

    Disconnected tools and data slow you down.

  7. 07

    No exclamation marks, no emoji

WikiBrand

HubSpot

hubspot.com

Color

Typography

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