Display
Agrandir Tight
- Bold700
Take Back Dinnertime!
Promise
Whatever your week looks like, dinner’s covered.
Differentiator
Turn off the day, turn up the flavor—now with 100+ weekly recipes.
- Category
- Food & drink
- Audience
- Consumers
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Simple
- Approachable
- Bold
- Energetic
LogoPrimary
PrimaryUsage
- Logo on whiteheader, left
More questions about our meal delivery services?
See Pricing & Plans
- Brand#95DB14Field · bands
- #009645Field · hero
- #FFFFFFText · buttons
- #FAF8F3Field · page
- #656565Text · body
- #232323Text · links, body
Text
Roboto
- Regular400
- Bold700
91% of our customers feel healthier with a HelloFresh subscription
- 93% of our customers feel less stressed at dinner time
- 98% of our customers save time on meals
- Dinner’s easy as 1, 2, 3
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Log in
- See Pricing & Plans
- View Menu
- Sign up
No period after headings
Dinner’s easy as 1, 2, 3
Verb-first buttons, two to three words
Log in
Sign up
View Menu
Speaks as “we”
98% of our customers save time on meals
Numbers in figures
93% of our customers feel less stressed at dinner time
Headings of about six words
Dial up the flavor. Remove the stress.