WikiBrand
headspace.comHeadspace logo

all with Headspace

desktop hero 1 june5 2x 1 copy
Cocomelon Homepage
Strategy
Promise

Live a healthier, happier, more well-rested life in just a few minutes a day. Get the science-backed mental health app for every moment. Try for free.

Category
Health & wellness
Audience
  • Consumers
Archetype
The CaregiverCare, protection, service
Personality
  • Approachable
  • Warm
  • Calm
  • Trustworthy
Logoheadspace.com logo, primaryPrimary
headspace.com favicon
Favicon32 · 16 px
Usage
headspace.com logo
Clear space ≥ 0.7× height
headspace.com logo
Minimum size154 × 32 px
  • LogoLogo on whiteheader, left
Grounds
Share image1200 × 630
Headspace
headspace.comMental Health App for Meditation & Sleep - HeadspaceLive a healthier, happier, more well-rested life in just a few minutes a day. Get the science-backed mental health app for every moment. Try for free.
Color
Core

Get your headspace

Field#0061EFText#FFFFFF5.3:1AA
Band

Always-there support

Field#FFCE00Text#2D2C2B9.3:1AAA
Call to action

Check your coverage

Field#2D2C2BText#FFFFFF13.9:1AAA
Supporting
  • Brand#FF7E1DIllustrations
  • #00A4FFField · bands
  • #FF4200Illustrations
  • #FFB700Illustrations
  • #FF965CIllustrations
  • #FF76B8Illustrations
Neutrals
  1. #FFFFFFField · page, inputs
  2. #F9F4F2Field · cards, bands
  3. #63605DText · body
  4. #4B4C4DText · body
  5. #44423FText · icons, buttons
  6. #2D2C2BText · headings, links
Typography
Aa

Display & text

Headspace Apercu

  • Regular400
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Icons
Size
16px
Photography1 photo
Subjects
Posed people
Light
Daylight
Color
True to life
Framing
Centered
Mood
Calm
desktop hero 2 june5 2x 1 copy
Voice

Members are enjoying happier and healthier lives

  • The mental health app for every moment
  • Explore our library
  • Join the millions who use Headspace every day

I appreciate the consistent reminders to be kind and patient with myself as I learn and practice daily habits that are helping me find a calmer daily space.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Try for free
  • Try for $0
  • Check your coverage
  • AI guidance
Writing
  1. 01

    Sentence case for headings and buttons

    Do
    The mental health app for every moment
    Don’t
    all with Headspace
  2. 02

    No period after headings

    Explore our library

  3. 03

    Buttons of two to three words

    Try for freeTry for $0Check your coverage

  4. 04

    Oxford comma

    Trusted by thousands of employers, health plans, and partners globally

  5. 05

    Short headings, about six words

    What kind of headspace are you looking for?

  6. 06

    Sentences of medium length

    The strategies in the courses allow me to work on a part of myself that I am struggling with.

  7. 07

    No exclamation marks, no emoji

WikiBrand

Headspace

headspace.com

Color

Typography

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