Display & text
Gucci Sans Pro
- Thin100
- Regular400
- Medium500
- Bold700
PRIMAVERA COLLECTION
Differentiator
Découvrez le monde de la mode Gucci, célébrant la créativité et l'artisanat italien. Achetez des vêtements prêt-à-porter, des sacs et des chaussures sur le site officiel Gucci®.
- Category
- Fashion & beauty
- Audience
- Consumers
- Archetype
- The LoverIntimacy, beauty, pleasure
- Personality
- Premium
- Elegant
- Bold
- Creative
LogoOn light
On dark
Footer
Usage
- Black on whiteheader, center
- Light grey on blackfooter, left
- White on blackfooter, bottom center
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- Progress Dark#BB86FC
- Gucci Osteria#ED9CAD
- Info#3498DB
- Vault Yellow#FFFF00
- Gucci Beauty#EBBFB1
- Accessibility#337EFF
- Vault Green#6FD885
- #FFFFFFWhite SmokeField · page
- #000000Field · footer
- Success#07BC0C
- Warning#EE692D
- Error#CC0000
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- Explore Options
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Get exclusive updates on the collection's launch, personalized communication and the House's latest news.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
UPPERCASE headings
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No period after headings
COLLECT IN STORE
Headings lead with a verb
Discover How
Explore Options
Short headings, about three words
BOOK AN APPOINTMENT
No exclamation marks, no emoji