WikiBrand
github.com

Accelerate your entire workflow

Strategy
Promise

From your first line of code to final deployment, GitHub provides AI and automation tools to help you build and ship better software faster.

Differentiator

Tools and trends evolve, but collaboration endures. With GitHub, developers, agents, and code come together on one platform.

Category
Developer tools
Audience
  • Developers
Archetype
The CreatorImagination, craft, self-expression
Personality
  • Collaborative
  • Bold
  • Fast
  • Energetic
LogoOn dark
On light
github.com app icon
App icon512 px
github.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.7× height
Minimum size31 × 30 px
  • White on blackheader, left
  • White on blackfooter, top left
Grounds
Share image
Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.
github.comGitHub · Change is constant. GitHub keeps you ahead. · GitHubJoin the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.
From its brand guidelinesbrand.github.com/foundations/logo ↗
Wordmark lockup
Wordmark lockup
Don't rearrange the elements of the logo
✕ Don't rearrange the elements of the logo
Don't use our illustration, mascots or Mona as a substitute for the logo
✕ Don't use our illustration, mascots or Mona as a substitute for the logo
Don't add graphic effects like shadows or gradients
✕ Don't add graphic effects like shadows or gradients
Don't place the logo over busy backgrounds
✕ Don't place the logo over busy backgrounds
Don't use backgrounds that provide insufficient contrast
✕ Don't use backgrounds that provide insufficient contrast
Don't compress distort, skew, stretch, or alter the logo in any way
✕ Don't compress distort, skew, stretch, or alter the logo in any way
Download the brand kit ↓
Color
Core

Sign up for GitHub

Field#08872BRestText#FFFFFFLogo Emphasis4.7:1AA
Footer

Site-wide Links

Field#0F1511Gradient StartText#FFFFFFLogo Emphasis18.5:1AAA
Page

Navigation Menu

Field#0D1117Text#FFFFFFLogo Emphasis18.9:1AAA
Supporting
  • #E6B7FEGradients
  • #5049C2Gradients
  • #5993D4Gradients
  • #A2DAFFText · links, icons
  • End#5FED83Gradients
  • #A7A2FFGradients
  • Emphasis#895906
  • Emphasis#036A8C
Dark partners
  • #000240Gradients
  • #0E0AA2Gradients
  • #2A486AGradients
  • Rest#0C2D6B
  • Rest#351008
Neutrals
  1. #FFFFFFLogo EmphasisText · headings, icons
  2. #A4AEA6Text · body, headings
  3. #151A22Field · bands
  4. #0F1511Gradient StartField · footer
  5. #0D1117Field · page
  6. #0F0F0FField · bands
  7. #000000Field · page
Status
  • Success#3FB950
Typography
Aa

Display & text

Mona Sans

  • Regular400
  • Regular425
  • Medium460
  • Medium480
  • Medium500
  • Semibold600

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

MonoMona Sans MonoRegular 480Medium 5000123456789 {}[]()<>=+-*/
Graphics
Glow
Glow
Gradient
Gradient
Glow
Voice

Automate your path to production

  • Code instantly from anywhere
  • Keep momentum on the go
  • Shape your toolchain

Write, test, and fix code quickly with GitHub Copilot, from simple boilerplate to complex features.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Sign in
  • Sign up
  • Sign up for GitHub
  • Download GitHub Copilot app
Writing
  1. 01

    Sentence case for headings and buttons

    The future of building happens together

  2. 02

    No period after headings

    Shape your toolchain

  3. 03

    Verb-first buttons, two to four words

    Sign up for GitHubDownload GitHub Copilot appSign in

  4. 04

    Speaks to “you”

    Keep track of your tasks

  5. 05

    Headings lead with a verb

    Keep momentum on the goShare ideas and ask questions

  6. 06

    Oxford comma

    With GitHub, developers, agents, and code come together on one platform.

  7. 07

    Short headings, about five words

    Code instantly from anywhere

  8. 08

    Sentences of medium length

    Write, test, and fix code quickly with GitHub Copilot, from simple boilerplate to complex features.

  9. 09

    No exclamation marks, no emoji

WikiBrand

GitHub

github.com

Color

Typography

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