Display & text
Figma Sans
- Light320
The full-stack creative canvas
Archetype
The Creator
Imagination, craft, self-expression
- Category
- Design & creative tools
- Audience
- Designers
- Product teams
- Personality
- Creative
- Collaborative
- Bold
- Energetic
LogoOn light
On dark
Usage
- Full color on whiteheader, left
- White on blackfooter, top left
figma.comFigma: The collaborative canvas for design, code, and AIThe products you love are designed in Figma
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- Brand#00B6FFGradients
- #FFFFFFField · page
- #999999Text · headings
- #757575Text · headings, body
- #000000Text · links, icons
- Error#972121
MonoFigma MonoRegular 400
The products you love are designed in Figma
- Move fast in the right direction on an AI-native canvas.
- One workspace for your entire product development process.
- Explore what you can do in Figma.
Teammates and AI agents work in the same space with shared context. Generate new ideas, refine, and align—together.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Contact sales
- Get started for free
Sentence case for headings and buttons
Explore what you can do in Figma.
Verb-first buttons, two to four words
Contact sales
Get started for free
Speaks to “you”
Design anything you can imagine
Headings lead with a verb
Build with intention
Move fast in the right direction on an AI-native canvas.
Oxford comma
Generate new ideas, refine, and align—together.
Headings of about six words
The full-stack creative canvas
Short sentences
Teammates and AI agents work in the same space with shared context.
No exclamation marks, no emoji