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Official FC Barcelona Website
Differentiator
Official FC Barcelona website. All news about the team, ticket sales, member services, supporters club services and information about Barça and the Club
- Category
- Media & entertainment
- Audience
- Consumers
- Archetype
- The HeroMastery, courage, performance
- Personality
- Energetic
- Bold
- Creative
- Authentic
LogoPrimary
Usage
- Full color on whiteheader, left
- White & amber on dark purplefooter, bottom left
fcbarcelona.comOfficial FC Barcelona Website2008-20. The best years in our history
Champions League trophy
La Copa de Golf just started 👀
- Brand#8C1A17
- #CD122DGradientsText · buttons
- #E2B900Illustrations, Logo
- #004B95
- #FFDF00
- #A4234B
- #154284GradientsField · cards, CTA
- #080E1FGradientsField · header
- #0018B4Field · bandsText · links
- #461117Gradients
- #FFFFFFMono WhiteField · bands, hero
- #EFEFEFField · cards, header
- #C5C5CCText · links, body
- #727272Text · links, buttons
- #222222Text · body, headings
- #000000Mono BlackText · links, icons
- Success#3BB327
- Warning#FFB332
- Error#BE0000
Text
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BECOME A CULER PREMIUM MEMBER
- BARÇA OFFICIAL WORLDWIDE STORE
- BARÇA NEWS
- WIN 2 TICKETS, FLIGHTS AND HOTEL FOR EL CLÁSICO 🔥
Get an all inclusive experience at Spotify Camp Nou on October 25th
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- View Plans
- More Info
- Login
UPPERCASE headings
BECOME A CULER PREMIUM MEMBER
No period after headings
BARÇA OFFICIAL WORLDWIDE STORE
Title Case buttons
More Info
View Plans
Buttons of one to two words
Login
View Plans
More Info
Short headings, about five words
BARÇA NEWS
No exclamation marks