WikiBrand
f5.com

Gartner® Emerging Market Quadrant for AI Application Security

F5 was named a Leader in the IDC MarketScape: Worldwide WAAP Platforms 2026 Vendor Assessment
Strategy
Promise

Deliver and secure every app

Differentiator

In its evaluation of the F5 AI Security Platform, Gartner recognized F5 as one of the only two Market Shapers in its inaugural Emerging Market Quadrant (eMQ) for AI Application Security as of September 2026.

Category
Security & identity
Audience
  • Enterprises
Archetype
The SageKnowledge, truth, expertise
Personality
  • Trustworthy
  • Bold
  • Precise
LogoOn light
On dark
f5.com favicon
Favicon32 · 16 px
Usage
Clear space ≥ 0.3× height
Minimum size32 × 32 px
  • Red & white on whiteheader, left
  • White & red on carbonpage, bottom center
Grounds
Share image
f5.comHybrid Multicloud App Security & Delivery for the AI EraUnified delivery & security for applications, APIs, & AI workloads across any infrastructure, trusted by 85% of the Fortune 500. Secure your digital ecosystem.
Color
Core

Get the State of Application Strategy Report

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Inverse

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Band

Deliver and Secure Every App

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Supporting
  • Brand#E4002BLogoField · cards
  • Info#1D9CD3Illustrations
  • Tangerine#F29A36
  • River#0E41AA
  • Jade#009639
  • Raspberry#AB2782
Dark partners
  • #041538Field · hero
  • Eggplant#4A1968
Neutrals
  1. #FFFFFFField · page, bands
  2. #666666SteelField · bands
  3. #222222CarbonText · links, icons
  4. #1A1A1AField · CTA
  5. #000000Field · bands, hero
Status
  • Success#1FBF51
  • Warning#FFD651
  • Error#C20025
Typography
Aa

Display

Neusa Next Pro Wide

  • Medium500
  • Bold700

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Aa

Text

Proxima Nova

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  • Semibold600
  • Bold700

ABCDEFGHIJKLM​NOPQRSTUVWXYZ
abcdefghijklm​nopqrstuvwxyz
0123456789 & @ ? ! ( )

Voice

F5 is trusted by more than 80% of the Fortune 500

  • Eliminate the guesswork of AI security
  • Explore F5

Plus, safeguard sensitive data from quantum risks with NIST-standardized post-quantum cryptography.

Tone of voice
  • SeriousFunny
  • CasualFormal
  • RespectfulIrreverent
  • Matter-of-factEnthusiastic
  • PlainTechnical
Calls to action
  • Try F5
  • SOLUTIONS
  • PRODUCTS
  • PARTNERS
Writing
  1. 01

    Sentence case headings

    Eliminate the guesswork of AI security

  2. 02

    No period after headings

    Deliver and secure every app

  3. 03

    Buttons of one to two words

    Try F5SOLUTIONSPRODUCTS

  4. 04

    Small numbers in words, large ones in figures

    …Gartner recognized F5 as one of the only two Market Shapers in its inaugural Emerging Market Quadrant…F5 is trusted by more than 80% of the Fortune 500

  5. 05

    Headings of about six words

    Explore F5

  6. 06

    Sentences of medium length

    Access the F5 Application Delivery and Security Platform (ADSP) through any of our buying programs, including term subscriptions, the Flex Consumption Plan (FCP), and perpetual licensing.

  7. 07

    No exclamation marks

WikiBrand

F5

f5.com

Color

Typography

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