The most fun way to learn languages, chess, and more!
Promise
Learning with Duolingo is fun, and research shows that it works! With quick, bite-sized lessons, you’ll earn points and unlock new levels while gaining real-world communication skills.
- Category
- Education
- Audience
- Consumers
- Archetype
- The JesterJoy, humor, play
- Personality
- Playful
- Approachable
- Creative
- Energetic
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Primary
Usage
- Logo on whiteheader, top left
duolingo.comLearn a language for freeThe most fun way to learn languages, chess, and more!
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free. fun. effective.
- backed by science
- stay motivated
- personalized learning
We use a combination of research-backed teaching methods and delightful content to create courses that effectively teach reading, writing, listening, and speaking skills!
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
No period after headings
- Do
backed by science
- Don’t
free. fun. effective.
Speaks as “we”
We make it easy to form a habit of language learning with game-like features…
Short headings, about four words
stay motivated
Sentences of medium length
With quick, bite-sized lessons, you’ll earn points and unlock new levels while gaining real-world communication skills.
Exclamation marks
The most fun way to learn languages, chess, and more!