Display
Stratos
- Bold700
Restaurant food, takeaway and groceries. Delivered.
Differentiator
Quick and easy orders, exclusive savings and tracking in your pocket.
- Category
- Food & drink
- Audience
- Consumers
- Archetype
- The EverymanBelonging, realism, for everyone
- Personality
- Energetic
- Approachable
- Simple
- Bold
LogoPrimary
Primary
Usage
- Logo on imageryheader, left
deliveroo.frDeliverooSkip to:
Products and services
Get started
- #01857CText · buttons, icons
- #F6F9F9Field · page
- #F1F0F0Field · hero
- #535F5FText · body
- #2E3333Text · headings, body
- #003935Text · buttons
- #1D2222Field · footer
- #0B0E0EField · footer
Text
Plex Sans
- Regular400
- Semibold600
- Subjects
- Food, products
- Light
- Daylight
- Color
- Warm, vibrant
Up to 25% off - Meal Deals
- Download the app
- Partner with us
- Ride with us
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Log in
- Sign up
- Log in for saved addresses
- Get started
Sentence case for headings and buttons
- Do
Restaurant food, takeaway and groceries. Delivered.
- Don’t
Up to 25% off - Meal Deals
No period after headings
- Do
Ride with us
- Don’t
Restaurant food, takeaway and groceries. Delivered.
Verb-first buttons, two to five words
Log in for saved addresses
Get started
Log in
Short headings, about four words
Partner with us
No exclamation marks, no emoji