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Coinbase Display
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The most trusted crypto trading app
Promise
Join the millions of Europeans who trust Coinbase to buy and sell their cryptocurrencies. Simple and fast, transfer for free your Euros to your account today.
- Category
- Personal finance
- Audience
- Consumers
- Archetype
- The RulerLeadership, control, stability
- Personality
- Trustworthy
- Simple
- Approachable
- Bold
LogoPrimary
Primary
Usage
- Logo on whiteheader, left
coinbase.comCoinbase France - Buy & Sell Bitcoin, Ethereum, and more with trustSign up
The most trusted crypto trading app
Trade Perp-Style Futures with up to 10x leverage
- #11206BText · links
- #FFFFFFField · page, CTA
- #EEF0F3Field · bands, cards
- #8A919EText · small print, links
- #5B616EText · body, links
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- Success#27AD75
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Coinbase Sans
- Regular400
- Semibold600
The most trusted crypto broker
- Trade Perp-Style Futures with up to 10x leverage
- Explore crypto like Bitcoin, Ethereum, and Dogecoin.
- Zero trading fees, more rewards.
Simply and securely buy, sell, and manage hundreds of cryptocurrencies.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign in
- Sign up
- Start trading
- See more assets
Sentence case for headings and buttons
The most trusted crypto trading app
No period after headings
- Do
Learn the basics
- Don’t
Zero trading fees, more rewards.
Verb-first buttons, one to three words
Start trading
See more assets
Sign in
Speaks to “you”
Your assets are secure
Oxford comma
Simply and securely buy, sell, and manage hundreds of cryptocurrencies.
Short headings, about five words
The most trusted crypto broker
Sentences of medium length
Join the millions of Europeans who trust Coinbase to buy and sell their cryptocurrencies.
No exclamation marks, no emoji