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Everything we learned from powering 20% of the Internet—yours by default
Promise
One platform for your apps, agents, and workforce. Build, secure, and scale without managing infrastructure.
- Category
- Developer tools
- Audience
- Developers
- Personality
- Bold
- Energetic
- Trustworthy
- Fast
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Footer
Usage
- Black on whiteheader · footer
Build without boundaries
technology
- Brand#FF7038IllustrationsField · CTA, cards
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- #BF4C14Text · body
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- Green#00CA48
- Multiplayer Yellow#FFB10A
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- Blue#008AFF
- #FFFFFFSidebarField · page, bands
- #F0F0F0Gradients, Illustrations
- #727272Text · body, small print
- #676767Text · body
- #515151Text · body
- #262626Text · links, buttons
- Error#FF5E1F
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Why choose Cloudflare
- Region: Earth
- Cloudflare powers 45% of the Fortune 500
- Pay only when your code runs
One smart network for workloads + security — close to users, close to data.
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Login
- Contact sales
- Start building for free
- See Free plan
Sentence case for headings and buttons
Pay only when your code runs
No period after headings
Run at massive scale
Verb-first buttons, one to four words
Contact sales
Start building for free
See Free plan
Speaks to “you”
Tailored to your team
Small numbers in words, large ones in figures
One smart network for workloads + security — close to users, close to data.
Cloudflare powers 45% of the Fortune 500
Oxford comma
One platform for your apps, agents, and workforce.
Short headings, about four words
Why choose Cloudflare
Short sentences
One smart network for workloads + security — close to users, close to data.
No exclamation marks, no emoji