Display & text
Canva Sans
- Regular400
- Medium500
- Semibold600
What will you design today?
Promise
Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
Differentiator
End-to-end platform for large organizations
- Category
- Design & creative tools
- Archetype
- The CreatorImagination, craft, self-expression
- Personality
- Creative
- Playful
- Energetic
- Approachable
LogoPrimary
Primary
Usage
- Logo on imageryheader · page
canva.comCanva: Visual Suite for EveryoneSkip to start of template list
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- Brand#722AEDGradients
- #5A32FAGradients
- #992BFFGradients
- #13A3B5Gradients
- #93E8F6Gradients
- #FF6108Gradients
- #FFFFFFField · page
- #F1EBFFGradients
- #0F1015Text · buttons, headings
Start designing with
- Turn your image into an editable layout with Magic Layers
- Clean up photos with Magic Eraser
- Remove image backgrounds in one click
Tone of voice
- SeriousFunny
- CasualFormal
- RespectfulIrreverent
- Matter-of-factEnthusiastic
- PlainTechnical
Calls to action
- Sign up
- Log in
- Start designing
- Try Presentations
Sentence case for headings and buttons
- Do
Remove image backgrounds in one click
- Don’t
Meet the Visual Suite
No period after headings
Present with impact
Verb-first buttons, two to four words
Start designing
Start designing for free
Sign up
Speaks to “you”
What will you design today?
Headings lead with a verb
Start designing with
Get inspired, build skills and discover what you can create
Short headings, about six words
Move in style with Barbie™ templates
No exclamation marks